{"product_id":"the-relationship-revolution-mastering-1-1-account-based-management-9781606493144","title":"The Relationship Revolution: Mastering 1:1 Account-Based Management","description":"\u003cp\u003e • Author(s): Sloan Newman\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Marketing - Industrial\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Relationship Revolution\u003c\/i\u003e is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing.\u003c\/b\u003e In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.\u003c\/p\u003e\u003cp\u003eGrounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of \"CMO of your accounts,\" build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.\u003c\/p\u003e\u003cp\u003eWhether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":47773053550743,"sku":"9781606493144","price":2433.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781606493144.webp?v=1777977400","url":"https:\/\/atlanticbooks.com\/products\/the-relationship-revolution-mastering-1-1-account-based-management-9781606493144","provider":"Atlantic Books","version":"1.0","type":"link"}