{"product_id":"the-reputable-firm-how-digitalization-of-communication-is-revolutionizing-reputation-management-9783319372648","title":"The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management","description":"\u003cp\u003e • Author(s): Pekka Aula\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être, and a guarantor of trust.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45279549685911,"sku":"9783319372648","price":4407.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783319372648.webp?v=1769293888","url":"https:\/\/atlanticbooks.com\/products\/the-reputable-firm-how-digitalization-of-communication-is-revolutionizing-reputation-management-9783319372648","provider":"Atlantic Books","version":"1.0","type":"link"}