{"product_id":"the-responsive-public-library-how-to-develop-and-market-a-winning-collection-2nd-edition-9781563086489","title":"The Responsive Public Library: How to Develop and Market a Winning Collection, 2nd Edition","description":"\u003cp\u003e • Author(s): Sharon L. Baker\u003cbr\u003e • Publisher: Libraries Unlimited\u003cbr\u003e • Publisher Imprint: Libraries Unlimited\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library--its collection--the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.\u003c\/p\u003e","brand":"Libraries Unlimited","offers":[{"title":"Paperback","offer_id":45087615123607,"sku":"9781563086489","price":5530.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781563086489.webp?v=1767266834","url":"https:\/\/atlanticbooks.com\/products\/the-responsive-public-library-how-to-develop-and-market-a-winning-collection-2nd-edition-9781563086489","provider":"Atlantic Books","version":"1.0","type":"link"}