{"product_id":"the-right-answer-wrong-game-9798235442528","title":"The Right Answer, Wrong Game","description":"\u003cp\u003e • Author(s): Shah M. M\u003cbr\u003e • Publisher: Shah Mohammed\u003cbr\u003e • Publisher Imprint: Shah Mohammed\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGrubhub didn't fail because it was poorly run.\u003c\/p\u003e\u003cp\u003eIt failed because it was disciplined in an era that rewarded recklessness, profitable in a category that punished profitability, and correct about the economics of its industry at precisely the moment when being correct delivered no competitive advantage whatsoever.\u003c\/p\u003e\u003cp\u003eIn 2004, two software developers in Chicago replaced a drawer full of paper menus with a website and built the first profitable online food ordering marketplace in America. For a decade, Grubhub was the smartest company in the room - capital-light, margin-rich, and beloved by Wall Street. At its peak, it was worth $12 billion.\u003c\/p\u003e\u003cp\u003eBy early 2025, it sold for the equivalent of roughly $50 million in actual cash. Nine cents on the dollar.\u003c\/p\u003e\u003cp\u003eThis is the story of how that happened - and why it keeps happening to companies just like it.\u003c\/p\u003e\u003cp\u003eNot a disruption narrative. Not a simple founder cautionary tale. Something more unsettling: a forensic examination of how a genuinely well-run business can lose everything while doing almost everything right. \u003c\/p\u003e\u003cp\u003eAny strategist, executive, or entrepreneur navigating a market where the rules are shifting faster than their instincts will find Grubhub's story uncomfortably familiar.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBeing right, eventually, is not the same as winning.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis book was researched and written in collaboration with artificial intelligence. The analysis, arguments, and strategic judgements are the author's own.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shah Mohammed","offers":[{"title":"Paperback","offer_id":47890124472471,"sku":"9798235442528","price":937.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798235442528.webp?v=1781178879","url":"https:\/\/atlanticbooks.com\/products\/the-right-answer-wrong-game-9798235442528","provider":"Atlantic Books","version":"1.0","type":"link"}