{"product_id":"the-righteous-brand-consumer-brand-relationships-in-a-polarized-world-9781032882376","title":"The Righteous Brand: Consumer Brand Relationships in a Polarized World","description":"\u003cp\u003e • Author(s): Max Blackston\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBringing order to the chaos of modern brand marketing, the second edition of \u003ci\u003eBrand Love is not Enough\u003c\/i\u003e combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46439654523031,"sku":"9781032882376","price":12037.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032882376.webp?v=1769112101","url":"https:\/\/atlanticbooks.com\/products\/the-righteous-brand-consumer-brand-relationships-in-a-polarized-world-9781032882376","provider":"Atlantic Books","version":"1.0","type":"link"}