{"product_id":"the-rise-of-k-dramas-essays-on-korean-television-and-its-global-consumption-9781476677477","title":"The Rise of K-Dramas: Essays on Korean Television and Its Global Consumption","description":"\u003cp\u003e • Author(s): Jaeyoon Park | Ann-Gee Lee\u003cbr\u003e • Publisher: McFarland \u0026amp; Company\u003cbr\u003e • Publisher Imprint: McFarland \u0026amp; Company\u003cbr\u003e • BISAC: Television - History \u0026amp; Criticism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find \"K-dramas\" appealing. They range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller.\u003c\/p\u003e\u003cp\u003e Devotees pursue an immersive fandom, consuming Korean food, fashion and music, learning Korean to better understand their favorite shows, and travelling to Korea for firsthand experiences.\u003c\/p\u003e\u003cp\u003eThis collection of new essays focuses on the cultural impact of K-drama and its fandom, and on the transformation of identities in the context of regional and global dynamics. Contributors discuss such popular series as \u003ci\u003eBoys over Flowers\u003c\/i\u003e, \u003ci\u003eMy Love from the Star\u003c\/i\u003e and \u003ci\u003eDescendants of the Sun\u003c\/i\u003e.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46457599000727,"sku":"9781476677477","price":3712.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781476677477.webp?v=1769182500","url":"https:\/\/atlanticbooks.com\/products\/the-rise-of-k-dramas-essays-on-korean-television-and-its-global-consumption-9781476677477","provider":"Atlantic Books","version":"1.0","type":"link"}