{"product_id":"the-ritual-effect-transform-your-relationships-find-meaning-and-spark-joy-in-everyday-moments-9780241465462","title":"The Ritual Effect: Transform Your Relationships, Find Meaning and Spark Joy in Everyday Moments","description":"\u003cp\u003e • Author(s): Michael Norton\u003cbr\u003e • Publisher: Penguin Books Ltd\u003cbr\u003e • Publisher Imprint: Penguin Books Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e‘Fascinating . . . lively storytelling and cutting-edge science, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Ritual Effect\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e sticks with you'\u003cbr\u003eCHARLES DUHIGG\u003cbr\u003e\u003cbr\u003e'One of my very favourite behavioural scientists' ANGELA DUCKWORTH\u003cbr\u003e\u003cbr\u003e'An eye-opening window into why we swear by certain routines - and how we can build more enriching ones' ADAM GRANT\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThe ground-breaking and inspiring guide to turning everyday habits into rituals, from renowned Harvard psychologist Professor Michael Norton.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThink of the quirky traditions that you have with your friends. Or the unusual ways you and your family mark special occasions. Or the gifts your partner gives – and what you’d think if they’d bought the same for an ex. These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.\u003cbr\u003e\u003cbr\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Ritual Effect\u003c\/span\u003e\u003cspan\u003e, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”) to reimagine everyday moments, build camaraderie and spark joy.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eRituals can help us to forge winning teams, heal families experiencing grief \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eand encourage us rise to challenges, big or small. Now it’s time to create yours.\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Paperback","offer_id":45847742840983,"sku":"9780241465462","price":455.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780241465462.webp?v=1769297010","url":"https:\/\/atlanticbooks.com\/products\/the-ritual-effect-transform-your-relationships-find-meaning-and-spark-joy-in-everyday-moments-9780241465462","provider":"Atlantic Books","version":"1.0","type":"link"}