{"product_id":"the-road-to-luxury-the-new-frontiers-in-luxury-brand-management-9781119741312","title":"The Road to Luxury: The New Frontiers in Luxury Brand Management","description":"\u003cp\u003e • Author(s): Ashok Som\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Nonprofit Organizations \u0026amp; Charities - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe thoroughly revised Second Edition of \u003ci\u003eThe Road to Luxury: The New Frontiers in Luxury Brand Management\u003c\/i\u003e delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.\u003c\/p\u003e \u003cp\u003eReaders will also benefit from the inclusion of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China\u003c\/li\u003e \u003cli\u003eThe creation of savoir faire and business plan competitions in the luxury industry\u003c\/li\u003e \u003cli\u003eLVMH's sponsoring of Viva Technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, \u003ci\u003eThe Road to Luxury\u003c\/i\u003e will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45032944500887,"sku":"9781119741312","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119741312.webp?v=1769208777","url":"https:\/\/atlanticbooks.com\/products\/the-road-to-luxury-the-new-frontiers-in-luxury-brand-management-9781119741312","provider":"Atlantic Books","version":"1.0","type":"link"}