{"product_id":"the-role-of-generative-artificial-intelligence-in-higher-education-9786209037375","title":"The Role of Generative Artificial Intelligence in Higher Education","description":"\u003cp\u003e • Author(s): Fathi Aidarus\u003cbr\u003e • Publisher: LAP Lambert Academic Publishing\u003cbr\u003e • Publisher Imprint: LAP Lambert Academic Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eGenerative Artificial Intelligence (Gen AI) is increasingly recognised as a key driver of change in blended learning, where traditional face-to-face instruction integrates with digital tools to enhance education. In this setting, Gen AI supports personalised learning by generating adaptive content, providing real-time feedback, and accommodating different learning preferences. It also aids educators by reducing administrative tasks, helping create interactive resources, and enabling data-informed instructional decisions. For students, Gen AI improves engagement and accessibility through tailored explanations, practice problems, and language support, encouraging a more profound understanding. When used within blended learning models, Gen AI can increase flexibility, promote inclusivity, and elevate the overall quality of higher education.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46437733499031,"sku":"9786209037375","price":6651.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786209037375.webp?v=1769105217","url":"https:\/\/atlanticbooks.com\/products\/the-role-of-generative-artificial-intelligence-in-higher-education-9786209037375","provider":"Atlantic Books","version":"1.0","type":"link"}