{"product_id":"the-rosary-and-the-microphone-religious-impulse-in-u2s-mediated-brand-9781781795545","title":"The Rosary and the Microphone: Religious Impulse in U2's Mediated Brand","description":"\u003cp\u003e • Author(s): Nicholas P. Greco\u003cbr\u003e • Publisher: Equinox Publishing\u003cbr\u003e • Publisher Imprint: Equinox Publishing\u003cbr\u003e • BISAC: History \u0026amp; Criticism - General\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Rosary and the Microphone\u003c\/i\u003e explores U2 as a politically engaged band that manifests a particular brand of Christianity through the band's mediation in a global context and for a global audience. Through the primarily semiotic study of U2's various mediations, this book maps the band's strategies for negotiating its place in the world as a global band--and mediated brand--and as a proponent of a kind of cosmopolitanism, or global care. U2's brand is heavily informed by Bono's own personal religious formation. This religious viewpoint is expressed in a global concern--a Christian cosmopolitanism--that looks outward and draws others to do the same.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46456734843031,"sku":"9781781795545","price":9543.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781781795545.webp?v=1769179348","url":"https:\/\/atlanticbooks.com\/products\/the-rosary-and-the-microphone-religious-impulse-in-u2s-mediated-brand-9781781795545","provider":"Atlantic Books","version":"1.0","type":"link"}