{"product_id":"the-routledge-companion-to-contemporary-brand-management-9780415747905","title":"The Routledge Companion to Contemporary Brand Management","description":"\u003cp\u003e • Author(s): Francesc Dall'Olmo Riley\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. \u003c\/p\u003e\u003cp\u003eOriginal contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. \u003c\/p\u003e\u003cp\u003eDesigned to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45237606482071,"sku":"9780415747905","price":20337.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415747905.webp?v=1769217046","url":"https:\/\/atlanticbooks.com\/products\/the-routledge-companion-to-contemporary-brand-management-9780415747905","provider":"Atlantic Books","version":"1.0","type":"link"}