{"product_id":"the-routledge-companion-to-critical-marketing-9781032911014","title":"The Routledge Companion to Critical Marketing","description":"\u003cp\u003e • Author(s): Mark Tadajewski | Matthew Higgins | Janice Denegri-Knott\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Routledge Companion to Critical Marketing \u003c\/i\u003ecurates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.\u003c\/p\u003e\u003cp\u003eThis second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.\u003c\/p\u003e\u003cp\u003eThis seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47592200241303,"sku":"9781032911014","price":20337.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032911014.webp?v=1774976797","url":"https:\/\/atlanticbooks.com\/products\/the-routledge-companion-to-critical-marketing-9781032911014","provider":"Atlantic Books","version":"1.0","type":"link"}