{"product_id":"the-routledge-companion-to-non-market-strategy-9780415712316","title":"The Routledge Companion to Non-Market Strategy","description":"\u003cp\u003e • Author(s): Thomas C. Lawton\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.\u003c\/p\u003e\u003cp\u003eProviding comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.\u003c\/p\u003e\u003cp\u003eWith a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45236995653783,"sku":"9780415712316","price":21997.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415712316.webp?v=1769215295","url":"https:\/\/atlanticbooks.com\/products\/the-routledge-companion-to-non-market-strategy-9780415712316","provider":"Atlantic Books","version":"1.0","type":"link"}