{"product_id":"the-science-of-behavioral-design-how-to-shape-actions-through-smart-systems-9798244196351","title":"The Science of Behavioral Design: How to Shape Actions Through Smart Systems","description":"\u003cp\u003e • Author(s): Emerson Hale\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Personal Growth - Success\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost people try to change their behavior by trying harder.\u003cbr\u003eThey fail-not because they lack discipline, but because they are fighting systems that were never designed to support them.\u003c\/p\u003e\u003cp\u003eBehavior does not happen in a vacuum.\u003cbr\u003eIt happens inside environments, routines, incentives, defaults, and invisible structures that quietly guide every decision we make.\u003c\/p\u003e\u003cp\u003eThe Science of Behavioral Design is a deep, practical exploration of how human behavior actually works-and how it can be shaped ethically, intelligently, and sustainably through better systems rather than brute force willpower.\u003c\/p\u003e\u003cp\u003eDrawing from psychology, behavioral economics, neuroscience, design thinking, leadership, and ancient wisdom, Emerson Hale reveals a powerful truth: \u003cbr\u003e\u003ci\u003eYou don't rise to the level of your goals. You fall to the level of your systems.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThis book shows how small changes-nudges, cues, habits, defaults, feedback loops, and environmental design-create outsized results in personal life, organizations, and society. It explains why motivation fades, why habits stick, why people act irrationally in predictable ways, and how leaders and designers can build systems that make better behavior the natural outcome.\u003c\/p\u003e\u003cp\u003eYou'll explore how decisions are shaped before they're ever made.\u003cbr\u003eWhy smart people repeat self-defeating patterns.\u003cbr\u003eHow digital and physical environments quietly train us every day.\u003cbr\u003eAnd where the ethical line lies between influence and manipulation.\u003c\/p\u003e\u003cp\u003eThis is not a book about control.\u003cbr\u003eIt's a book about clarity.\u003c\/p\u003e\u003cp\u003eWhether you are a leader, designer, entrepreneur, policymaker, educator, or simply someone who wants to live more deliberately, The Science of Behavioral Design gives you a new lens for understanding action-and the tools to redesign the systems that shape it.\u003c\/p\u003e\u003cp\u003eChange doesn't start with more effort.\u003cbr\u003eIt starts with better design.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47594789929111,"sku":"9798244196351","price":1718.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798244196351.webp?v=1774987162","url":"https:\/\/atlanticbooks.com\/products\/the-science-of-behavioral-design-how-to-shape-actions-through-smart-systems-9798244196351","provider":"Atlantic Books","version":"1.0","type":"link"}