{"product_id":"the-science-of-creating-a-restaurant-menu-9798247266570","title":"The Science of Creating a Restaurant Menu","description":"\u003cp\u003e • Author(s): Tj Allen\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou Are Not Selling Food You are selling decisions under pressure. A restaurant menu is not a list. It is a negotiation document between hunger, money, time, social expectation, and regret avoidance. No one comes to your menu neutral. They arrive: - hungry but undecided - price-sensitive but pretending not to be - socially visible - emotionally fragile - secretly afraid of ordering wrong The menu's job is not to inform. It is to reduce anxiety without revealing how much manipulation is required to do so.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47593836314775,"sku":"9798247266570","price":1676.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798247266570.webp?v=1774983576","url":"https:\/\/atlanticbooks.com\/products\/the-science-of-creating-a-restaurant-menu-9798247266570","provider":"Atlantic Books","version":"1.0","type":"link"}