{"product_id":"the-science-of-creativity-a-journey-into-the-human-brain-to-discover-the-mechanisms-that-generate-innovative-ideas-9798289886156","title":"The Science of Creativity: A journey into the human brain to discover the mechanisms that generate innovative ideas","description":"\u003cp\u003e • Author(s): Marco Bianchi\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eCreativity is not a divine gift reserved for the chosen few, but a neurobiological process that can be understood, studied and developed. This innovative book reveals the cerebral mechanisms behind the birth of brilliant ideas, offering a scientific perspective on one of the most fascinating aspects of the human mind. Through the most recent discoveries in the field of neuroscience, we explore the fundamental role of neuroplasticity and how our brain changes during the creative process. The text analyses in detail the interaction between emotions and creativity, revealing how different states of mind influence our ability to generate original ideas. Particular attention is dedicated to the comparison between convergent and divergent thinking, two complementary modalities that characterise the creative process. The book also examines the role of dopamine as a driver of creative motivation, explaining how this neurotransmitter influences our ability to pursue innovative goals. Through case studies, scientific experiments and practical applications, this volume offers an in-depth understanding of the brain mechanisms that make creativity possible. Essential reading for anyone who wants to understand and enhance their creative abilities through a scientific and methodological approach.\u003cbr\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46334981111959,"sku":"9798289886156","price":1601.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798289886156.webp?v=1768673688","url":"https:\/\/atlanticbooks.com\/products\/the-science-of-creativity-a-journey-into-the-human-brain-to-discover-the-mechanisms-that-generate-innovative-ideas-9798289886156","provider":"Atlantic Books","version":"1.0","type":"link"}