{"product_id":"the-secret-life-of-the-1990s-lost-shops-strange-trends-forgotten-fears-schoolyard-myths-urban-legends-and-the-decade-that-still-haunts-us-9798195703233","title":"The Secret Life of the 1990s: Lost Shops, Strange Trends, Forgotten Fears, Schoolyard Myths, Urban Legends, and the Decade That Still Haunts Us","description":"\u003cp\u003e • Author(s): Jamie Owen\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Popular Culture\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStep back into the decade before everything was searchable, streamable, trackable, and saved forever.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Secret Life of the 1990s\u003c\/i\u003e is a vivid journey through the lost world of high streets, video shops, mixtapes, schoolyard rumours, strange toys, forgotten fears, Saturday rituals, and the everyday objects that still hold a strange power over memory.\u003c\/p\u003e\u003cp\u003eThis is the decade of \u003cb\u003eBlockbuster nights, Woolworths pick and mix, dial up internet, Tamagotchis, VHS tapes, cassette singles, toy catalogues, playground myths, sleepover dares, urban legends, and shopping centres that felt like entire worlds\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eInside this book, readers will rediscover: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLost shops and vanished high streets\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe private kingdom of the 1990s bedroom\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSchoolyard myths, rumours, dares, and playground law\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTamagotchis, Pogs, Furbies, Beanie Babies, and sudden crazes\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTelevision before streaming and the power of the shared schedule\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDial up internet, chat rooms, chain emails, and early digital weirdness\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFashion, brands, music, mixtapes, sweets, snacks, and forgotten fears\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe urban legends and moral panics that haunted the decade\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMore than simple nostalgia, this is a cultural time capsule of the last decade before smartphones changed daily life. It remembers the humour, awkwardness, excitement, weirdness, innocence, cruelty, magic, and mess of a world that now feels both recent and impossibly far away.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFor anyone who remembers the sound of a modem, the smell of a video shop, the thrill of a new cassette, the terror of Bloody Mary in the school toilets, or the sacred seriousness of circling toys in a Christmas catalogue, this book opens the drawer and lets the decade breathe again.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47882728636567,"sku":"9798195703233","price":1257.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798195703233.webp?v=1781096607","url":"https:\/\/atlanticbooks.com\/products\/the-secret-life-of-the-1990s-lost-shops-strange-trends-forgotten-fears-schoolyard-myths-urban-legends-and-the-decade-that-still-haunts-us-9798195703233","provider":"Atlantic Books","version":"1.0","type":"link"}