{"product_id":"the-selling-fox-a-field-guide-for-dynamic-sales-performance-9780471061809","title":"The Selling Fox: A Field Guide for Dynamic Sales Performance","description":"\u003cp\u003e • Author(s): Jim Holden\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA HIGHER LEVEL OF SALES SUCCESS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eJim Holden's Power Base Selling went far beyond the simple art of persuasion and turned good salespeople into great ones. Now Holden introduces the next step in the salesperson's professional evolution. \u003ci\u003ePower Base Selling\u003c\/i\u003e established the process for effectively engaging and defeating competition; \u003ci\u003eThe Selling Fox\u003c\/i\u003e will show you how to fully execute that process. You'll not only fend off the competition; you'll de-install them from accounts, becoming the ultimate sales performer-the Selling Fox. \u003c\/p\u003e\u003cp\u003eSelling Foxes dominate their competition with the knowledge that their success isn't based on what they sell, but on how they sell. They rely solely on their skills, knowledge, and influence, never letting past success lead to a false sense of security, always striving toward bigger and better results. Their companies depend on them, their rivals fear them, and their peers emulate them. They understand their customers and competition better than anyone else, and they use that knowledge to empower customers with compelling solutions while disabling their competition. \u003c\/p\u003e\u003cp\u003eAn expert, in-depth examination of what Foxes do and how they do it, this book is a comprehensive and unparalleled field guide to take salespeople to the pinnacle of professional development. Packed with case studies, tactics, and no-nonsense guidelines, \u003ci\u003eThe Selling Fox\u003c\/i\u003e presents expert strategies for outmaneuvering and outselling your competitors in every situation. \u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMeasure your personal performance and professional development\u003c\/li\u003e \u003cli\u003eEstablish and maintain executive relationships\u003c\/li\u003e \u003cli\u003eDestabilize the competition to win market share\u003c\/li\u003e \u003cli\u003eBuild personal credibility\u003c\/li\u003e \u003cli\u003eUtilize advanced blocking and trapping techniques\u003c\/li\u003e \u003cli\u003eObjectively evaluate sales opportunities and pursue the right lead every time\u003c\/li\u003e \u003cli\u003eAnticipate and defend against competitors' attacks\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePersonal insights from Foxes in well-known U.S. companies-and characteristics that make them the sales geniuses they are-will help you develop your skills to the Fox level. So if you want to outsell the competition with intelligence and technique, let \u003ci\u003eThe Selling Fox\u003c\/i\u003e be your guide to success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45117794484375,"sku":"9780471061809","price":2841.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471061809.webp?v=1767273653","url":"https:\/\/atlanticbooks.com\/products\/the-selling-fox-a-field-guide-for-dynamic-sales-performance-9780471061809","provider":"Atlantic Books","version":"1.0","type":"link"}