{"product_id":"the-semiotic-status-of-the-stereotype-in-advertising-9786208353933","title":"The semiotic status of the stereotype in advertising","description":"\u003cp\u003e • Author(s): Noureddine Malki\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThis research focuses on the use of stereotypes in advertising. It therefore lies at the crossroads of three transversal fields. On the one hand, the field of \"Cultural Studies\" as being cultural studies of social facts. On the other, the world of commercial communication and advertising marketing, without forgetting rhetoric, since this is an argumentative and persuasive discourse par excellence.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46394064502935,"sku":"9786208353933","price":3993.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208353933.webp?v=1769027692","url":"https:\/\/atlanticbooks.com\/products\/the-semiotic-status-of-the-stereotype-in-advertising-9786208353933","provider":"Atlantic Books","version":"1.0","type":"link"}