{"product_id":"the-sesame-effect-the-global-impact-of-the-longest-street-in-the-world-9781138806917","title":"The Sesame Effect: The Global Impact of the Longest Street in the World","description":"\u003cp\u003e • Author(s): Charlotte F. Cole\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Television - History \u0026amp; Criticism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Sesame Effect\u003c\/em\u003e details the wide-ranging work of Sesame Workshop and its productions across the world. With an emphasis on impact and evidence from research on projects in low- and middle-income countries, the book tells the stories behind the development of an international family of Muppet characters created for the locally produced adaptations of Sesame Street. \u003c\/p\u003e\u003cp\u003eEach chapter highlights the educational message of international co-productions and presents the cultural context of each project. Readers will understand the specific needs of children living in a given locale, as well as gain insight into the educational drivers of each project. These projects often deal with difficult issues, from race relations in the United States, to HIV\/AIDS education in South Africa, to building respect across cultural divides in the Middle East. Readers will see how local productions have helped build a new mindset that values the importance of early childhood education, and how Sesame Street promotes a brighter future by building children's academic skills, encouraging healthy habits, and by fostering attitudes that counter negative stereotypes and create appreciation of and respect for others.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Sesame Effect\u003c\/em\u003e shows how, when magnified across the millions of children touched by the various international programs, Sesame Workshop and its projects are making a difference around the world. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45237459845271,"sku":"9781138806917","price":4399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138806917.webp?v=1769216624","url":"https:\/\/atlanticbooks.com\/products\/the-sesame-effect-the-global-impact-of-the-longest-street-in-the-world-9781138806917","provider":"Atlantic Books","version":"1.0","type":"link"}