{"product_id":"the-sh-t-in-the-middle-9781764606509","title":"The Sh!t In The Middle","description":"\u003cp\u003e • Author(s): Jason Stockton\u003cbr\u003e • Publisher: Jason Stockton\u003cbr\u003e • Publisher Imprint: Jason Stockton\u003cbr\u003e • BISAC: Production \u0026amp; Operations Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost business books obsess over revenue. This one fixes what revenue is hiding.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSixty percent of businesses fail in their first five years - not because they aren't generating sales, but because unoptimised processes and poor margin management are silently draining profit. They're filling a bucket with a hole in the bottom.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sh!t In The Middle is a practical framework for business owners and operators who are tired of working hard without seeing it reflected in their bottom line. Jason Stockton - founder of Supply'd ERP and former ecommerce lead at PUMA Oceania - built a world-class handcrafted chocolate business that generated consistent sales and barely broke even. The strategy was built on assumptions, not facts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is the guide he wishes he'd had. It walks readers through uncovering why their margins are lying to them, identifying the cash gap hiding in their warehouse, firing unprofitable customers, and replacing the broken processes quietly killing their profitability.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor founders, operators, and business owners ready to stop flying blind and build a business as profitable as it is productive.\u003c\/p\u003e","brand":"Jason Stockton","offers":[{"title":"Paperback","offer_id":47773278568599,"sku":"9781764606509","price":1453.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781764606509.webp?v=1777978574","url":"https:\/\/atlanticbooks.com\/products\/the-sh-t-in-the-middle-9781764606509","provider":"Atlantic Books","version":"1.0","type":"link"}