{"product_id":"the-six-secrets-of-raising-capital-an-insiders-guide-for-entrepreneurs-9781626562394","title":"The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs","description":"\u003cp\u003e • Author(s): Bill Fisher\u003cbr\u003e • Publisher: Berrett-Koehler Publishers\u003cbr\u003e • Publisher Imprint: Berrett-Koehler Publishers\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003eBased on Bill Fisher's three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the '80s and a businessman who founded a number of successful companies beginning in the '90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each--knowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not true--just look at the failure rates of venture-backed companies. Great business \u003ci\u003estories\u003c\/i\u003e get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest check--a temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46316860342423,"sku":"9781626562394","price":1943.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781626562394.webp?v=1767710229","url":"https:\/\/atlanticbooks.com\/products\/the-six-secrets-of-raising-capital-an-insiders-guide-for-entrepreneurs-9781626562394","provider":"Atlantic Books","version":"1.0","type":"link"}