{"product_id":"the-skateboarding-culture-from-the-underground-movement-into-the-mass-culture-9798215793671","title":"The Skateboarding Culture From the Underground Movement Into the Mass Culture","description":"\u003cp\u003e • Author(s): Brian Gibson\u003cbr\u003e • Publisher: Vincenzo Nappi\u003cbr\u003e • Publisher Imprint: Vincenzo Nappi\u003cbr\u003e • BISAC: Skateboarding\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 2016, it was announced that skateboarding would be featured at the Olympics in Tokyo, Japan, for the first time. Skateboarding entered the mainstream with its niche industry and media after sixty years of existence as an underground activity frequently referred to as a fad.\u003c\/p\u003e\u003cp\u003eThis book analyzes the origin and development of the skateboarding subculture, which was influenced by changes in American mass culture.\u003c\/p\u003e","brand":"Vincenzo Nappi","offers":[{"title":"Paperback","offer_id":47595888509079,"sku":"9798215793671","price":1044.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798215793671.webp?v=1774991604","url":"https:\/\/atlanticbooks.com\/products\/the-skateboarding-culture-from-the-underground-movement-into-the-mass-culture-9798215793671","provider":"Atlantic Books","version":"1.0","type":"link"}