{"product_id":"the-social-prescription-how-savvy-doctors-can-leverage-digital-platforms-for-professional-success-9781723577925","title":"The Social Prescription: How Savvy Doctors Can Leverage Digital Platforms for Professional Success","description":"\u003cp\u003e • Author(s): Marjorie Ann Podraza Stiegler\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Physician \u0026amp; Patient\u003c\/p\u003e\u003cp\u003eWritten by an internationally renowned physician expert, \u003cstrong\u003eThe Social Prescription\u003c\/strong\u003e is a social media and digital strategy guide for physicians and healthcare leaders.This book provides an introduction to the 'who, what, why, where, and how' of digital strategy for healthcare leaders, and includes step by step directions for taking action. It includes essential information about why to use social media and other digital platforms, what exactly to do, and how to do it.\u003cstrong\u003eWhy bother with social media? This book will teach you: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003ethe current void of physician presence online, and the opportunity that represents for you\u003c\/li\u003e \u003cli\u003ehow social media can benefit physicians, whether academic or in private practice\u003c\/li\u003e \u003cli\u003ehow physician use of digital platforms benefits patients and society\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eAfraid of social media? This book will teach you: \u003c\/strong\u003e\u003cul\u003e \u003cli\u003ethe reality about doctors' biggest worries on social media, including liability and privacy concerns\u003c\/li\u003e \u003cli\u003ehow to respond to negative or unexpected interactions\u003c\/li\u003e \u003cli\u003epros, cons, and various features of the major social media and digital platforms\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eReady to get started, but not sure what to do? This book will teach you: \u003c\/strong\u003e\u003cul\u003e \u003cli\u003ehow to choose the platform that best matches your professional goals \u003c\/li\u003e \u003cli\u003ehow to develop and communicate your brand - your unique value proposition\u003c\/li\u003e \u003cli\u003ehow digital search engines and social media platforms use algorithms to rank content\u003c\/li\u003e \u003cli\u003ehow to use search engine optimization (SEO) to put your best professional persona forward\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eIf you don't have a digital strategy already, you are way behind. You are doing yourself and your patients a disservice. It's easier than you think; this book will show you how.\u003c\/strong\u003eWhether you are interested in establishing your own expertise, or growing your practice, or providing added value for patients, or promoting health literacy or engaging in advocacy, this book will help you get started quickly, safely, and effectively. And you don't have to be tech-savvy to use this book. Dr. Stiegler explains digital mysteries in easy, plain language.","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45532313387159,"sku":"9781723577925","price":1274.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781723577925.webp?v=1767110235","url":"https:\/\/atlanticbooks.com\/products\/the-social-prescription-how-savvy-doctors-can-leverage-digital-platforms-for-professional-success-9781723577925","provider":"Atlantic Books","version":"1.0","type":"link"}