{"product_id":"the-standards-that-run-the-world-power-protocols-and-the-quiet-battles-that-decide-how-technology-works-9798196998744","title":"The Standards That Run the World: Power, Protocols, and the Quiet Battles That Decide How Technology Works","description":"\u003cp\u003e • Author(s): Anita S. Sunde\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Commerce\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTechnology does not run the world. Standards do.\u003c\/b\u003e\u003cbr\u003eMost books about technology tell the story of invention: who built the machine, wrote the code, designed the network or discovered the principle. This book tells the next part of the story: who decided which version of the technology the world would use.\u003cbr\u003eA railway needs a gauge. A telephone system needs numbers. A radio network needs spectrum. A shipping system needs containers of agreed dimensions. The internet needs protocols. Encryption needs algorithms. Mobile phones need common interfaces. Artificial intelligence increasingly needs benchmarks, audits and safety procedures.\u003cbr\u003eThese agreements are standards. They are usually invisible. They are rarely neutral.\u003cbr\u003e\u003ci\u003eThe Standards That Run the World\u003c\/i\u003e traces the hidden battles behind railway gauges, telegraphy, electricity, telephone numbering, spectrum, GSM, CDMA, the internet, encryption, VHS, Blu-ray, LTE, shipping containers, China's standards strategy, artificial intelligence and orbit.\u003cbr\u003eIt argues that standards are where technical design becomes economic power and political order. They determine who can connect, who can manufacture, who can charge royalties, who can exclude competitors, who can govern networks, and whose systems the rest of the world must accommodate.\u003cbr\u003eThis is a book for readers interested in technology, geopolitics, infrastructure, business strategy and the hidden systems that make modern life work.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47892330283159,"sku":"9798196998744","price":1543.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798196998744.webp?v=1781186513","url":"https:\/\/atlanticbooks.com\/products\/the-standards-that-run-the-world-power-protocols-and-the-quiet-battles-that-decide-how-technology-works-9798196998744","provider":"Atlantic Books","version":"1.0","type":"link"}