{"product_id":"the-story-of-purpose-the-path-to-creating-a-brighter-brand-a-greater-company-and-a-lasting-legacy-9781118443699","title":"The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy","description":"\u003cp\u003e • Author(s): Joey Reiman\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Organizational Development\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA proven methodology for building a purpose-powered organization\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSome ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, \u003ci\u003eThe Story of Purpose\u003c\/i\u003e details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003ci\u003eThe Story of Purpose\u003c\/i\u003e incorporates stories of purpose from Procter \u0026amp; Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization\u003c\/li\u003e \u003cli\u003eOffers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Story of Purpose\u003c\/i\u003e will leave you asking yourself \"what gets me up in the morning?\" instead of \"what keeps me up at night?\"\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45036372820119,"sku":"9781118443699","price":1991.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118443699.webp?v=1769213197","url":"https:\/\/atlanticbooks.com\/products\/the-story-of-purpose-the-path-to-creating-a-brighter-brand-a-greater-company-and-a-lasting-legacy-9781118443699","provider":"Atlantic Books","version":"1.0","type":"link"}