{"product_id":"the-story-of-the-jewellers-sales-training-program-9781643987446","title":"The Story of the Jewellers' Sales Training Program","description":"\u003cp\u003e • Author(s): William P. Colbert\u003cbr\u003e • Publisher: Litfire Publishing\u003cbr\u003e • Publisher Imprint: Litfire Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe objective of The Jewelers Sales Training Program is to develop outstanding retail jewelry\u003cbr\u003e sales personnel. The program was produced as the result of extensive research that involved\u003cbr\u003e some of the most outstanding retail jewelry store- owners, managers, executives and retail\u003cbr\u003e sales professionals in the country.\u003cbr\u003e The research that began in 1975 is still ongoing and the discoveries it produces are constantly\u003cbr\u003e used to update the program by its chief author Dr. William Colbert, a learning specialist and\u003cbr\u003e former jewelry store-owner for many years. Three-areas of emphasis are identified by Dr.\u003cbr\u003e Colbert and his associates. These include (1) Positive customer interaction, (2) Understanding\u003cbr\u003e the selling process, and (3) Using product knowledge in the sales transaction.\u003cbr\u003e The electronic coaching feature included with the program makes certain the manager or\u003cbr\u003e designated store trainer using the program has help using the program on a 24\/7 basis via\u003cbr\u003e e-mail, telephone or many of the other technologies available today.\u003cbr\u003e The coaching feature keeps the program developers and the retailers in constant touch. This\u003cbr\u003e close association provides the basis for the constant improvement of the program--through\u003cbr\u003e the identification of new training needs and new exciting sales promotion ideas.\u003cbr\u003e The format of the program provides for the diagnosis of the needs of the sales group, active\u003cbr\u003e participation of the sales group, problem-solving opportunities based on their store, and\u003cbr\u003e many opportunities for turning training sessions into new sales promotions.\u003c\/p\u003e","brand":"Litfire Publishing","offers":[{"title":"Paperback","offer_id":45135809413271,"sku":"9781643987446","price":538.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781643987446.webp?v=1767653135","url":"https:\/\/atlanticbooks.com\/products\/the-story-of-the-jewellers-sales-training-program-9781643987446","provider":"Atlantic Books","version":"1.0","type":"link"}