{"product_id":"the-street-smart-salesman-how-growing-up-poor-helped-make-me-rich-9781118313190","title":"The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich","description":"\u003cp\u003e • Author(s): Anthony Belli\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGROWING UP IN POVERTY, every day is a battle with fear, stress, and anxiety. Mistakes, misreads, misplays, miscalculations: all can end in missed opportunities that may never come again. The struggles of the poor demand courage, stamina, constant re-ordering of priorities, and the need for winning strategies. Salespeople--from entry-level cold callers to wily veterans--suffer much the same anxieties but lack the street-smart skills that a deeply deprived childhood demands: adapt or die, while still having fun! \u003c\/p\u003e\u003cp\u003eAuthor Anthony Belli is a millionaire high-performance salesman and sales force manager who grew up dirt poor in East Harlem, New York. Often hungry and without a cent in his pocket, as a child, Belli became expert in the highly creative art of person-to-person negotiation using a variety of risk- managed, cash-producing techniques to underwrite his next slice of pizza, tactics he describes as \"eating without stealing.\" \u003ci\u003eThe Street-Smart Salesman\u003c\/i\u003e imparts Belli's hard-earned wisdom and advice to the lasting benefit of a salesperson's bottom line and ability to sleep at night. \u003c\/p\u003e\u003cp\u003ePopulated with real-life characters from Belli's old neighborhood--deadbeat landlord, hooker with a heart, mobbed-up candy store owner, countless junkies, winos, and wiseguys--this unflinching memoir teaches how the survival skills of the honest poor can be used to maximize success in sales. Belli's wholly unconventional, ghetto-tested strategies include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Minimize cold-calling: Using customers' networks to supply your pipeline\u003c\/li\u003e \u003cli\u003e Recognition that sales are driven by emotions--not logic, and not price\u003c\/li\u003e \u003cli\u003e Playing dumb: When to talk and when to shut up\u003c\/li\u003e \u003cli\u003e Why hope is your enemy--and reality your friend\u003c\/li\u003e \u003cli\u003e Ways to play a last-minute balky customer\u003c\/li\u003e \u003cli\u003e Prioritizing for profit\u003c\/li\u003e \u003cli\u003e And more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBelli's hard-earned insights defy conventional sales training wisdom by valuing humility, creativity, attention, and improvisation over the vaunted one-two punch of ceaseless script recitation accompanied by free samples. Take his advice to heart, and watch your anxiety recede as your fortunes grow.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45164480790679,"sku":"9781118313190","price":1652.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118313190.webp?v=1767306750","url":"https:\/\/atlanticbooks.com\/products\/the-street-smart-salesman-how-growing-up-poor-helped-make-me-rich-9781118313190","provider":"Atlantic Books","version":"1.0","type":"link"}