{"product_id":"the-subscription-boom-why-an-old-business-model-is-the-future-of-commerce-9781773270715","title":"The Subscription Boom: Why an Old Business Model Is the Future of Commerce","description":"\u003cp\u003e • Author(s): Adam Levinter\u003cbr\u003e • Publisher: Figure 1 Publishing\u003cbr\u003e • Publisher Imprint: Figure 1 Publishing\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003eIn this clear and informed guide to the business model that's set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn't be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.\u003c\/p\u003e","brand":"Figure 1 Publishing","offers":[{"title":"Hardcover","offer_id":47780085661847,"sku":"9781773270715","price":1833.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781773270715.webp?v=1778042269","url":"https:\/\/atlanticbooks.com\/products\/the-subscription-boom-why-an-old-business-model-is-the-future-of-commerce-9781773270715","provider":"Atlantic Books","version":"1.0","type":"link"}