{"product_id":"the-suit-how-this-white-mans-garment-conquered-the-world-9798199620086","title":"The Suit: How This White Man's Garment Conquered the World","description":"\u003cp\u003e • Author(s): Frederick Amakom\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Civilization\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy does almost every modern society trust a man in a suit?\u003c\/p\u003e\u003cp\u003eFrom Lagos to London, from New York to Tokyo, the European suit became the global uniform of power, professionalism, masculinity, and authority. But how did one form of Western male clothing conquer nearly every culture on Earth?\u003c\/p\u003e\u003cp\u003eIn \u003cb\u003eTHE SUIT: How This White Man's Garment Conquered the World\u003c\/b\u003e, Frederick Amakom explores the hidden history behind the world's most powerful outfit.\u003c\/p\u003e\u003cp\u003eThis is not merely a book about fashion.\u003c\/p\u003e\u003cp\u003eIt is a sweeping exploration of: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eempire, \u003c\/li\u003e\n\u003cli\u003ecolonialism, \u003c\/li\u003e\n\u003cli\u003emasculinity, \u003c\/li\u003e\n\u003cli\u003ecapitalism, \u003c\/li\u003e\n\u003cli\u003epsychology, \u003c\/li\u003e\n\u003cli\u003eidentity, \u003c\/li\u003e\n\u003cli\u003egender, \u003c\/li\u003e\n\u003cli\u003eand civilization itself.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book traces the remarkable journey of the suit from: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEuropean royal courts, \u003c\/li\u003e\n\u003cli\u003earistocratic fashion, \u003c\/li\u003e\n\u003cli\u003eand military tailoring, \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eto: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ecolonial Africa, \u003c\/li\u003e\n\u003cli\u003ecorporate capitalism, \u003c\/li\u003e\n\u003cli\u003emodern politics, \u003c\/li\u003e\n\u003cli\u003eglobal business, \u003c\/li\u003e\n\u003cli\u003eand postcolonial identity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInside this provocative and deeply researched cultural analysis, readers will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWho created the modern suit\u003c\/li\u003e\n\u003cli\u003eWhy European men abandoned colorful fashion for dark formalwear\u003c\/li\u003e\n\u003cli\u003eHow colonialism spread European dress across the world\u003c\/li\u003e\n\u003cli\u003eWhy the suit became associated with intelligence and authority\u003c\/li\u003e\n\u003cli\u003eHow women entered the suit and transformed its meaning\u003c\/li\u003e\n\u003cli\u003eWhy African and Asian elites adopted European clothing\u003c\/li\u003e\n\u003cli\u003eThe psychology behind why people trust men in suits\u003c\/li\u003e\n\u003cli\u003eHow Hollywood, capitalism, and global institutions made the suit universal\u003c\/li\u003e\n\u003cli\u003eWhether the suit is declining in the digital age\u003c\/li\u003e\n\u003cli\u003eAnd what the future of global fashion may look like beyond Europe\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBold, thought-provoking, and intellectually engaging, \u003cb\u003eTHE SUIT\u003c\/b\u003e challenges readers to rethink one of the most ordinary yet powerful symbols of modern civilization.\u003c\/p\u003e\u003cp\u003eBecause clothing is never just clothing.\u003c\/p\u003e\u003cp\u003eBehind every suit lies a history of empire, ambition, identity, and power.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47968626540695,"sku":"9798199620086","price":2425.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798199620086.webp?v=1782918830","url":"https:\/\/atlanticbooks.com\/products\/the-suit-how-this-white-mans-garment-conquered-the-world-9798199620086","provider":"Atlantic Books","version":"1.0","type":"link"}