{"product_id":"the-survey-handbook-9780761925804","title":"The Survey Handbook","description":"\u003cp\u003e • Author(s): Arlene\u003cbr\u003e • Publisher: SAGE Publications Inc\u003cbr\u003e • Publisher Imprint: SAGE Publications Inc\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.\"\u003c\/p\u003e \u003cp\u003e--Gerald Albaum, \u003ci\u003eUniversity of Oregon, review in \u003c\/i\u003e\u003cb\u003eJournal of Marketing Research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew to this edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe characteristics and uses of qualitative surveys\u003c\/li\u003e \u003cli\u003eThe steps in a content analysis of qualitative data\u003c\/li\u003e \u003cli\u003eSurvey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct\u003c\/li\u003e \u003cli\u003eThe main components of an informed consent form\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Paperback","offer_id":45457320444055,"sku":"9780761925804","price":7107.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761925804.webp?v=1769293248","url":"https:\/\/atlanticbooks.com\/products\/the-survey-handbook-9780761925804","provider":"Atlantic Books","version":"1.0","type":"link"}