{"product_id":"the-techlash-and-tech-crisis-communication-9781800430884","title":"The Techlash and Tech Crisis Communication","description":"\u003cp\u003e • Author(s): Nirit Weiss-Blatt\u003cbr\u003e • Publisher: Emerald Publishing Limited\u003cbr\u003e • Publisher Imprint: Emerald Publishing Limited\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOver the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond?\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Techlash and Tech Crisis Communication\u003c\/em\u003e provides an in-depth analysis of the evolution of tech journalism and reveals the \"inside story\" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing.\u003c\/p\u003e \u003cp\u003eUntil now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, \u003cem\u003eThe Techlash and Tech Crisis Communication\u003c\/em\u003e examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46446318452887,"sku":"9781800430884","price":2852.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781800430884.webp?v=1769136912","url":"https:\/\/atlanticbooks.com\/products\/the-techlash-and-tech-crisis-communication-9781800430884","provider":"Atlantic Books","version":"1.0","type":"link"}