{"product_id":"the-theatrics-of-email-marketing-every-email-has-a-role-heres-how-to-write-it-9798197266538","title":"The Theatrics of Email Marketing: Every Email Has a Role. Here's How to Write It.","description":"\u003cp\u003e • Author(s): Daniel Okorie\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Marketing - Direct\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost email marketers learn the tactics before they understand the structure. They can write a subject line. They can build a flow. What they cannot do is explain why each email in that flow exists and what it is supposed to accomplish in the relationship.\u003c\/p\u003e\u003cp\u003eThis book teaches the full email lifecycle through the lens of playwrighting. Every email type is a character with a specific motivation, a specific conflict, and a specific role in the story your brand tells. Nine characters. Nine jobs. One coherent programme.\u003c\/p\u003e\u003cp\u003eFor creative marketing professionals who think in narrative, not in funnels.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47891760185495,"sku":"9798197266538","price":1440.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798197266538.webp?v=1781184725","url":"https:\/\/atlanticbooks.com\/products\/the-theatrics-of-email-marketing-every-email-has-a-role-heres-how-to-write-it-9798197266538","provider":"Atlantic Books","version":"1.0","type":"link"}