{"product_id":"the-transmedia-franchise-of-star-wars-tv-9783030529574","title":"The Transmedia Franchise of Star Wars TV","description":"\u003cp\u003e • Author(s): Dominic J. Nardi\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Popular Culture\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile previous work on the \u003ci\u003eStar Wars \u003c\/i\u003euniverse charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that \u003ci\u003eStar Wars \u003c\/i\u003eTV projects interact with and relate to other \u003ci\u003eStar Wars\u003c\/i\u003e texts. The chapters in this volume take as a basic premise that the televisual entrants into the \u003ci\u003eStar Wars\u003c\/i\u003e transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the \u003ci\u003eStar Wars \u003c\/i\u003efranchise--and, thus, industry-wide transmedia storytelling strategies--developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history.\u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282017050775,"sku":"9783030529574","price":8079.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030529574.webp?v=1769300898","url":"https:\/\/atlanticbooks.com\/products\/the-transmedia-franchise-of-star-wars-tv-9783030529574","provider":"Atlantic Books","version":"1.0","type":"link"}