{"product_id":"the-transmedia-franchise-of-star-wars-tv-9783030529604","title":"The Transmedia Franchise of Star Wars TV","description":"\u003cp\u003e • Author(s): Dominic J. Nardi\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Popular Culture\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eWhile previous work on the \u003ci\u003eStar Wars \u003c\/i\u003euniverse charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that \u003ci\u003eStar Wars \u003c\/i\u003eTV projects interact with and relate to other \u003ci\u003eStar Wars\u003c\/i\u003e texts. The chapters in this volume take as a basic premise that the televisual entrants into the \u003ci\u003eStar Wars\u003c\/i\u003e transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the \u003ci\u003eStar Wars \u003c\/i\u003efranchise--and, thus, industry-wide transmedia storytelling strategies--developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDominic J. Nardi \u003c\/b\u003eis a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien's views on democracy in \u003ci\u003eMythlore\u003c\/i\u003e and a chapter about ethnicity in \u003ci\u003eBlade Runner 2049 and Philosophy.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e \u003cb\u003eDerek R. Sweet\u003c\/b\u003e, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, \u003ci\u003eStar Wars in the Public Square: \u003c\/i\u003eThe Clone Wars\u003ci\u003e as Public Dialogue\u003c\/i\u003e, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9\/11 war efforts. \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45280209993879,"sku":"9783030529604","price":8079.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030529604.webp?v=1769295655","url":"https:\/\/atlanticbooks.com\/products\/the-transmedia-franchise-of-star-wars-tv-9783030529604","provider":"Atlantic Books","version":"1.0","type":"link"}