{"product_id":"the-two-minute-window-successful-pharmaceutical-selling-in-a-time-poor-world-9798289923202","title":"The Two Minute Window: Successful pharmaceutical selling in a time-poor world","description":"\u003cp\u003e • Author(s): Stewart McCure\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eThe Two Minute Window is a how-to guide for effective pharmaceutical selling to busy health care providers. It provides practical examples and exercises that will enhance the patient centricity of even the most seasoned pharma salesperson. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe author has a thirty-year history of working with pharmaceutical sales\/ marketing teams in every possible therapy area in every market in the world. \u003cp\u003e\u003c\/p\u003eThis is the second edition of the book with a new and thought-provoking foreword that challenges the traditional sense of how a pharma salesperson delivers value to his or her customers.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46350823587991,"sku":"9798289923202","price":1253.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798289923202.webp?v=1768735029","url":"https:\/\/atlanticbooks.com\/products\/the-two-minute-window-successful-pharmaceutical-selling-in-a-time-poor-world-9798289923202","provider":"Atlantic Books","version":"1.0","type":"link"}