{"product_id":"the-ultimate-accountants-marketing-checklist-2020-21-covid-pandemic-edition-9798669805975","title":"The Ultimate Accountant's Marketing Checklist: 2020-21 COVID Pandemic Edition","description":"\u003cp\u003e • Author(s): Jennifer Cantero\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Accounting - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Get the \"Working-From-Home\" edition of \"the accounting profession's best marketing book.\"\u003c\/b\u003e The marketing rules have suddenly changed. The coronavirus pandemic sent accountants home to \"shelter in place,\" but the need to continue bringing in business remains. In fact, the market will be even \u003ci\u003emore\u003c\/i\u003e competitive because entire industries are failing. The recession means there will be less business to go around. Many of the proven business-development tools cannot be undertaken from home. What can accountants do under these inconceivable conditions?  This book will detail the simple, practical, and achievable steps. \u003c\/p\u003e\u003cp\u003eRoss Fishman, a lawyer and \u003cb\u003e\"the nation's foremost expert on professional-services marketing,\" \u003c\/b\u003edetails the straightforward tactics to accomplish your client-development goals under 2020-2021's extraordinary circumstances.\u003c\/p\u003e\u003cp\u003e Tens of thousands of professionals have used Fishman's renowned marketing checklists in their successful quests to become rainmakers.\u003c\/p\u003e\u003cp\u003e This expanded edition includes all the latest online tools, plus dozens of useful examples, stories, videos, and forms. It is the simplest, most-effective tool to ensure senior accountants stay on track to even greater success.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHERE'S WHAT ACCOUNTANTS, LAWYERS, AND MARKETERS ARE SAYING: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"I have used Ross's simple, practical checklist for many years with great success. \u003cb\u003eWe are buying 500 copies.\u003c\/b\u003e\"\u003cbr\u003eAleisha Gravit, Chief Marketing Officer, Akin Gump\u003cbr\u003ePast President, Legal Marketing Association (LMA)\u003c\/p\u003e\u003cp\u003e This checklist holds all the secrets; it's marketing nirvana!\"\u003cbr\u003e Nat Slavin, Principal, Wicker Park Group\u003cbr\u003ePast President, LMA\u003c\/p\u003e\u003cp\u003e \"Just follow the steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'\"\u003cbr\u003eRon Henry, Consultant, The Garver Group\u003cbr\u003eFormer President, Association of Legal Administrators (ALA)\u003c\/p\u003e\u003cp\u003e\"I have used Ross' highly practical framework in several firms and strongly recommend it. \u003cb\u003eIt helps demystify marketing and achieve success.\"\u003c\/b\u003e\u003cbr\u003eNathan Darling, Chief Marketing Officer, Beveridge and Diamond\u003cbr\u003ePast President, LMA\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":45556182941847,"sku":"9798669805975","price":1732.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798669805975.webp?v=1767917898","url":"https:\/\/atlanticbooks.com\/products\/the-ultimate-accountants-marketing-checklist-2020-21-covid-pandemic-edition-9798669805975","provider":"Atlantic Books","version":"1.0","type":"link"}