{"product_id":"the-ultimate-car-buyers-guide-9798256096717","title":"The Ultimate Car Buyer's Guide","description":"\u003cp\u003e • Author(s): Rob Liotti\u003cbr\u003e • Publisher: Equine Consumer Limited\u003cbr\u003e • Publisher Imprint: Equine Consumer Limited\u003cbr\u003e • BISAC: Consumer Guides\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost car-buying books tell you how to negotiate. Rob Liotti tells you the truth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor decades, dealerships have controlled the narrative - keeping buyers in the dark about how the business really works. In \u003cem\u003eThe Ultimate Car Buyer's Guide\u003c\/em\u003e, Rob Liotti breaks the mold by revealing the \u003cstrong\u003eactual inner workings\u003c\/strong\u003e of a dealership: the money flow, the pressure points, the manipulation systems, and the psychology behind every tactic used on the showroom floor.\u003c\/p\u003e\u003cp\u003eThis isn't recycled advice or generic \"car tips.\" It's the \u003cstrong\u003ereal playbook\u003c\/strong\u003e, written by someone who's lived it, seen it, and understands exactly how the machine operates.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll discover: \u003c\/strong\u003e - How dealerships \u003cem\u003eactually\u003c\/em\u003e make money - beyond the sticker price - The hidden structure of sales, management, and F\u0026amp;I - The real motivations behind every tactic used on buyers - How to negotiate with precision, confidence, and control - What to say, what to avoid, and when to walk away\u003c\/p\u003e\u003cp\u003eRob doesn't just teach you how to beat a dealership - he shows you how the dealership thinks, moves, and profits. When you understand the entire picture, you stop being a target and start being a strategist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you're buying a car, this book changes everything - and spending a few dollars to save thousands is the smartest investment you'll make all year.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Equine Consumer Limited","offers":[{"title":"Hardcover","offer_id":47968917160087,"sku":"9798256096717","price":2189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798256096717.webp?v=1782919831","url":"https:\/\/atlanticbooks.com\/products\/the-ultimate-car-buyers-guide-9798256096717","provider":"Atlantic Books","version":"1.0","type":"link"}