{"product_id":"the-vineyard-at-the-end-of-the-world-maverick-winemakers-and-the-rebirth-of-malbec-9780393080193","title":"The Vineyard at the End of the World: Maverick Winemakers and the Rebirth of Malbec","description":"\u003cp\u003e • Author(s): Ian Mount\u003cbr\u003e • Publisher: W. W. Norton \u0026amp; Company\u003cbr\u003e • Publisher Imprint: W. W. Norton \u0026amp; Company\u003cbr\u003e • BISAC: Beverages - Alcoholic- General\u003c\/p\u003e\u003cp\u003eFor generations, Argentine wine was famously bad---oxidized, unpalatable, and often mixed with a low-class French grape called Malbec. But then in 2001, a Cabernet Sauvignon \/ Malbec blend beat all contenders in a blind taste test featuring Napa and Bordeaux's finest. Today, Argentina and its signature wine are on the tip of every smart traveler's tongue. How did this happen? \u003c\/p\u003e\u003cp\u003e \u003cem\u003eThe Vineyard at the End of the World\u003c\/em\u003e tells the fascinating, four-hundred-year history of how a wine mecca arose in the high Andean desert. Profiling the outlandish figures who fueled the Malbec revolution--including celebrity enologist Michel Rolland, acclaimed American winemaker Paul Hobbs, and the Mondavi-esque Catena family--Ian Mount describes in colorful detail the nefarious scams, brilliant business innovations, and backroom politics that put Malbec on the map.\u003c\/p\u003e","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Hardcover","offer_id":47565175783575,"sku":"9780393080193","price":2239.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780393080193.webp?v=1774697467","url":"https:\/\/atlanticbooks.com\/products\/the-vineyard-at-the-end-of-the-world-maverick-winemakers-and-the-rebirth-of-malbec-9780393080193","provider":"Atlantic Books","version":"1.0","type":"link"}