{"product_id":"things-the-brand-gurus-dont-want-you-to-know-2nd-edition-a-practical-guide-it-will-make-and-save-you-money-9780994717498","title":"Things the Brand Gurus Don't Want You to Know (2nd Edition): A Practical Guide....It Will Make and Save You Money","description":"\u003cp\u003e • Author(s): Aubrey Malden\u003cbr\u003e • Publisher: Kejafa Knowledge Works\u003cbr\u003e • Publisher Imprint: Kejafa Knowledge Works\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; Logo Design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGet the professional insights behind: -\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow do you create and maintain a profitable brand?\u003c\/li\u003e \u003cli\u003eHow do you write a brief?\u003c\/li\u003e \u003cli\u003eHow do you know if your advertising is a failure? What is the best way to judge it?\u003c\/li\u003e \u003cli\u003eHow do you choose an advertising agency? What are the pitfalls to look out for?\u003c\/li\u003e \u003cli\u003eWhy is it that mavericks create great brands?\u003c\/li\u003e \u003cli\u003eUndermining honesty.\u003c\/li\u003e \u003cli\u003eThe value of being small\u003c\/li\u003e \u003cli\u003eHow can people become brands?\u003c\/li\u003e \u003cli\u003eThe many other ways to successfully promote your company or brand, without using expensive advertising.\u003c\/li\u003e \u003cli\u003eHow to create a website that fully engages your customers and increases your profits.\u003c\/li\u003e \u003cli\u003eHow to create and use Social Media effectively.\u003c\/li\u003e \u003cli\u003eHow to create your own advertising.\u003c\/li\u003e \u003cli\u003eUsing, and creating Print, Radio, TV, and Billboard advertising.\u003c\/li\u003e \u003cli\u003eWhere can you find the best research about your customers?\u003c\/li\u003e \u003cli\u003eHow to create and use promotional ideas.\u003c\/li\u003e \u003cli\u003eWhere will it all end? What are the trends?\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kejafa Knowledge Works","offers":[{"title":"Paperback","offer_id":45124205314199,"sku":"9780994717498","price":1592.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780994717498.webp?v=1767100529","url":"https:\/\/atlanticbooks.com\/products\/things-the-brand-gurus-dont-want-you-to-know-2nd-edition-a-practical-guide-it-will-make-and-save-you-money-9780994717498","provider":"Atlantic Books","version":"1.0","type":"link"}