{"product_id":"think-like-a-brand-not-a-bank-second-edition-9798251793604","title":"Think Like a Brand: Not a Bank - Second Edition","description":"\u003cp\u003e • Author(s): Kelsey Weaver | Allison Netzer\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Structural Adjustment\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost financial brands are built to explain the product, but the ones winning right now are built to create pull.\u003c\/p\u003e\u003cp\u003eThe instinct is to do more, except that more of the wrong thing doesn't build a brand -- it builds noise.\u003c\/p\u003e\u003cp\u003eMost financial brands compete on features and comparisons instead of conviction; this book shows you how to fix that.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho this is for: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCEOs watching inferior competitors win while you struggle to articulate what makes you different.\u003c\/p\u003e\u003cp\u003eCMOs stuck in campaign mode without the organizational buy-in to build something that lasts.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47776146981015,"sku":"9798251793604","price":1246.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798251793604.webp?v=1777994571","url":"https:\/\/atlanticbooks.com\/products\/think-like-a-brand-not-a-bank-second-edition-9798251793604","provider":"Atlantic Books","version":"1.0","type":"link"}