{"product_id":"three-cheers-for-the-senior-boom-vive-le-papy-boom-9782738108890","title":"Three Cheers for the Senior Boom! \/ Vive le papy-boom","description":"\u003cp\u003e • Author(s): Robert Rochefort\u003cbr\u003e • Publisher: Odile Jacob\u003cbr\u003e • Publisher Imprint: Odile Jacob\u003cbr\u003e • BISAC: Sociology - General\u003c\/p\u003e\u003cp\u003eIn this book, Robert Rochefort, director of the Centre des Recherches, d' tudes et de Documentation sur la Consommation, continues his analysis of basic trends in developed countries. This book follows an earlier study in which he accurately predicted the emergence of new consumer trends. In the present work, he examines the long-term effects on society of rising life expectancy and an ageing population.He addresses the social consequences of the following: the fact that the purchasing power of seniors is as high as that of consumers who are still in the work force, how the relative wealth of seniors has been affected by the rise in the Stock Market, the rising cost of medical care for the over-60s, seniors' sexuality, the development of volunteer organisations, problems related to pensions, as well as loneliness, illness and death.Without denying the metaphysical anxiety brought on by old age, Robert Rochefort makes a plea for a more stable multi-generational society, in which all age groups will be better integrated.Robert Rochefort is the director of CREDOC (a research centre specialising in consumer studies). He is the author of La Soci t des Consommateurs and Le Consommateur-Entrepreneur. \/ La g n ration du baby-boom va-t-elle relever le d fi du papy-boom ? Dans une soci t qu'elle a vou e au jeunisme, pourra-t-elle valoriser le vieillissement ? Saura-t-elle inventer une vie apr s la retraite ? Robert Rochefort le pense et explique pourquoi une soci t forte proportion de s niors n'est pas craindre. Au contraire, il y discerne les rem des bien des maux contemporains. Une soci t o tout s'acc l re n'a-t-elle pas, plus que jamais, besoin de l'exp rience de ceux qui ont eu un long v cu ? La coh sion familiale ne sort-elle pas renforc e sur quatre g n rations ? La solidarit transg n rationnelle n'est-elle pas garantie par les transferts de revenus des plus g s aux plus jeunes et de services des plus jeunes aux plus g s ? Si la vieillesse garde son myst re m taphysique, elle est en train de perdre sa mal diction sociale et culturelle. Sereins et disponibles, les s niors retrouvent leur curiosit d'enfants, ils s'activent, ils s'engagent. Robert Rochefort est directeur g n ral du CREDOC. Il a publi La Soci t des consommateurs et Le Consommateur entrepreneur.\u003c\/p\u003e","brand":"Odile Jacob","offers":[{"title":"Paperback","offer_id":47892350304407,"sku":"9782738108890","price":3446.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9782738108890.webp?v=1781186600","url":"https:\/\/atlanticbooks.com\/products\/three-cheers-for-the-senior-boom-vive-le-papy-boom-9782738108890","provider":"Atlantic Books","version":"1.0","type":"link"}