{"product_id":"ticket-tika-chaap-9788119626762","title":"Ticket Tika Chaap","description":"\u003cp\u003e • Author(s): Nathaniel Gaskell \u0026amp; Shrey Maurya\u003cbr\u003e • Publisher: Niyogi Books\u003cbr\u003e • Publisher Imprint: NiyogiBook\u003cbr\u003e • Subject: General Books\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eFrom the late 19th century to the mid-20th century, mill cloth sold in Indian markets often carried a glossy, colourful paper label, called ‘textile ticket,’ ‘tika,’ or ‘chaap.’\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eAs one of the earliest forms of print advertisements in India, these rich images brought multi-coloured, massproduced visuals to a wide cross-section of customers. They stand at the confluence of the political, socio-cultural, commercial and artistic worlds of their time.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eFor the first time, this book and the exhibition it accompanies, bring together a selection of over 300 textile tickets, from one of the largest collections of tickets for the Indian market, at the Museum of Art \u0026amp; Photography (MAP), Bengaluru, India.\u003c\/span\u003e\u003c\/p\u003e","brand":"Niyogi Books","offers":[{"title":"Hardcover","offer_id":45662612750487,"sku":"9788119626762","price":1950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788119626762.webp?v=1769295161","url":"https:\/\/atlanticbooks.com\/products\/ticket-tika-chaap-9788119626762","provider":"Atlantic Books","version":"1.0","type":"link"}