{"product_id":"tiktok-broadway-musical-theatre-fandom-in-the-digital-age-9780197743676","title":"Tiktok Broadway: Musical Theatre Fandom in the Digital Age","description":"\u003cp\u003e • Author(s): Trevor Boffone\u003cbr\u003e • Publisher: Oxford University Press, USA\u003cbr\u003e • Publisher Imprint: Oxford University Press, USA\u003cbr\u003e • BISAC: Theater - Broadway \u0026amp; Musicals\u003c\/p\u003e\u003cp\u003eAre you a musical theatre fan who loves TikTok? Or are you curious about how this social media app has changed musical theatre fandom - and even the concept of the musical itself? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cem\u003eTikTok Broadway: Musical Theatre Fandom in the Digital Age\u003c\/em\u003e takes readers inside the world of TikTok Broadway, where fans create, expand, and canonize musical theatre through viral videos. It argues that TikTok democratizes musical theatre fan cultures and spaces, creating a new canon of musical theatre that reflects the preferences and passions of the fans. Readers will also see how TikTok Broadway influences other aspects of U.S. popular culture, from Broadway shows to TV adaptations. \u003cp\u003e\u003c\/p\u003eFrom \u003cem\u003eSix\u003c\/em\u003e and \u003cem\u003eBeetlejuice\u003c\/em\u003e to \u003cem\u003eWicked\u003c\/em\u003e and \u003cem\u003eRatatouille: The TikTok Musical\u003c\/em\u003e, this book covers the most popular and innovative musical theatre content on TikTok. Author Trevor Boffone, a musical theatre scholar and a TikTok creator, shows how fans use the app to express their love for musical theatre, and how they collaborate to produce original works, such as \u003cem\u003eBridgerton: The Musical\u003c\/em\u003e. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eTikTok Broadway: Musical Theatre Fandom in the Digital Age \u003c\/em\u003eshows how the app puts power in the hands of the fans.","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":45049592742039,"sku":"9780197743676","price":2914.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780197743676.webp?v=1769225269","url":"https:\/\/atlanticbooks.com\/products\/tiktok-broadway-musical-theatre-fandom-in-the-digital-age-9780197743676","provider":"Atlantic Books","version":"1.0","type":"link"}