{"product_id":"touring-the-screen-tourism-and-new-zealand-film-geographies-9781841504759","title":"Touring the Screen: Tourism and New Zealand Film Geographies","description":"\u003cp\u003e • Author(s): Alfio Leotta\u003cbr\u003e • Publisher: Intellect (UK)\u003cbr\u003e • Publisher Imprint: Intellect (UK)\u003cbr\u003e • BISAC: Australia \u0026amp; Oceania\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFollowing the success of prominent feature films shot on location, including Tolkien's wildly popular \u003cem\u003eThe Lord of the Rings\u003c\/em\u003e, New Zealand boasts an impressive film tourism industry. This book examines the relationship between New Zealand's cinematic representation-as both a vast expanse of natural beauty and a magical world of fantasy on screen-and its tourism imagery, including the ways in which savvy local tourism boards have in recent decades used the country's film representations to sell New Zealand as a premiere travel destination. Focusing on the films that have had a strong impact on marketing strategies by local tourist boards, \u003cem\u003eTouring the Screen \u003c\/em\u003ewill be of interest to all those working and studying in the fields of cinema, postcolonial history, and tourism studies.\u003c\/p\u003e","brand":"Intellect (UK)","offers":[{"title":"Paperback","offer_id":47891140018327,"sku":"9781841504759","price":3716.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781841504759.webp?v=1781182503","url":"https:\/\/atlanticbooks.com\/products\/touring-the-screen-tourism-and-new-zealand-film-geographies-9781841504759","provider":"Atlantic Books","version":"1.0","type":"link"}