{"product_id":"tourism-marketing-9780470814901","title":"Tourism Marketing","description":"\u003cp\u003e • Author(s): Cathy H. C. Hsu\u003cbr\u003e • Publisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e • Publisher Imprint: John Wiley \u0026amp; Sons\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003eTourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourismmarketers and small businesses, the latter comprising over 90% ofthe 'tourism industry'. The principal aim of Tourism Marketing isto demonstrate how marketing principles apply in the tourismindustry in Australia, New Zealand and the Asia-Pacific.\u003cbr\u003e\u003cbr\u003eThis text will provide students with a thorough understanding of: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ea conceptual framework for tourism and travel marketing\u003c\/li\u003e\n\u003cli\u003ethe role and importance of destination marketingorganisations\u003c\/li\u003e\n\u003cli\u003efactors influencing tourism demand and supply\u003c\/li\u003e\n\u003cli\u003echaracteristics of consumer-traveler behaviour\u003c\/li\u003e\n\u003cli\u003eservices marketing in tourism\u003c\/li\u003e\n\u003cli\u003ethe role of marketing research in management decisionmaking\u003c\/li\u003e\n\u003cli\u003eapproaches to branding, positioning and segmentation\u003c\/li\u003e\n\u003cli\u003ethe philosophy of integrated marketing communicationsperformance metrics\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Paperback","offer_id":46405378015383,"sku":"9780470814901","price":7005.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470814901.jpg?v=1765275497","url":"https:\/\/atlanticbooks.com\/products\/tourism-marketing-9780470814901","provider":"Atlantic Books","version":"1.0","type":"link"}