{"product_id":"trade-marks-in-theory-and-practice-9781901362640","title":"Trade Marks in Theory and Practice","description":"\u003cp\u003e • Author(s): George Sir Pickering\u003cbr\u003e • Publisher: Bloomsbury Publishing PLC\u003cbr\u003e • Publisher Imprint: Bloomsbury Publishing PLC\u003cbr\u003e • BISAC: Intellectual Property - Trademark\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is concerned with the nature and function of modern trademarks, a subject which has been surprisingly ignored by contemporary writers. There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way. These are the symbols which permeate everyday life, and which, from time to time, become cultural icons. There is also a large body of writing on the economic functions of trademarks. The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003eOne of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas, such as merchandising, brand advertising, trade dress protection and comparative advertising, and informs the author's legal analysis and conclusions.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Hardcover","offer_id":45088022298775,"sku":"9781901362640","price":17118.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781901362640.webp?v=1767267097","url":"https:\/\/atlanticbooks.com\/products\/trade-marks-in-theory-and-practice-9781901362640","provider":"Atlantic Books","version":"1.0","type":"link"}