{"product_id":"transcultural-marketing-9780765643001","title":"Transcultural Marketing","description":"\u003cp\u003e • Author(s): Marye Tharp\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236634189975,"sku":"9780765643001","price":5598.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780765643001.webp?v=1769213848","url":"https:\/\/atlanticbooks.com\/products\/transcultural-marketing-9780765643001","provider":"Atlantic Books","version":"1.0","type":"link"}