{"product_id":"transform-the-14-behaviors-driving-successful-digital-transformation-in-the-age-of-gen-ai-9781394374014","title":"Transform!: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI","description":"\u003cp\u003e • Author(s): Ian Murrin | Rajesh Jethwa\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Computers \u0026amp; Information Technology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR TRANSFORM!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e'\u003ci\u003eTransform!\u003c\/i\u003e is an inspiring guide for leaders who want to drive meaningful transformation. \u003ci\u003eTransform!\u003c\/i\u003e gets to the heart of what truly matters when it comes to leading change: clarity of purpose, courageous leadership, and empowering people to deliver lasting change.'\u003cbr\u003e \u003cb\u003eJIM SNABE, \u003c\/b\u003e Chairman of Siemens, a board member of C3 AI and Temasek, a member of the World Economic Forum's Board of Trustees, former CEO of SAP and former Chairman of Moller - Maersk \u003c\/p\u003e\u003cp\u003e'As big organizations scale, so do their technology and data challenges--making transformation increasingly difficult. \u003ci\u003eTransform!\u003c\/i\u003e shows how to achieve excellence by combining agility and high-performance behaviors with the power of GenAI. Insightful and accessible, it cuts through complexity and helps you pull ahead of the pack.'\u003cbr\u003e \u003cb\u003eSIR RON DENNIS, \u003c\/b\u003e Founder of McLaren Automotive and McLaren Applied and now leads Podium Analytics while advising governments on change and innovation \u003c\/p\u003e\u003cp\u003e'To turn GenAI from a technical experiment into a strategic advantage, follow the 14 high-impact behaviors outlined by the authors. This is your roadmap from technical debt to business dividends.'\u003cbr\u003e \u003cb\u003eVENKAT VENKATRAMAN, \u003c\/b\u003e Professor Emeritus at Boston University, author of \u003ci\u003eThe Digital Matrix\u003c\/i\u003e and co-author of \u003ci\u003eFusion Strategy\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e'With \u003ci\u003eTransform!\u003c\/i\u003e Ian, Raj, and Mike have tackled the complex challenge of continuously renewing legacy enterprise technology for a fast-changing world--and made the topic accessible to curious and capable executives--with clear commercial calls to action and timely insights into how GenAI can help. I think it'll be an essential addition to the enterprise executive's bookshelf. I enjoyed it immensely.'\u003cbr\u003e \u003cb\u003eSIMON ROHRER, \u003c\/b\u003e co-author of \u003ci\u003eSooner Safer Happier\u003c\/i\u003e, Global Head of Enterprise Technology Architecture and Ways of Working at Saxo Bank, after 15 years driving agile and DevOps at Barclays \u003c\/p\u003e\u003cp\u003e'An excellent dive into the numbers behind some of the biggest challenges facing tech development, combined with great, real-world insights and practical experiences.'\u003cbr\u003e \u003cb\u003eCHRIS ORSON, \u003c\/b\u003e Head of Agile Transformation at Citco Group, with prior leadership roles at Citi and UBS and as Head of Change at HSBC \u003c\/p\u003e\u003cp\u003e'The definitive inside track on how big tech gets so badly bungled. A page turner for those who don't want to get their fingers burnt!'\u003cbr\u003e \u003cb\u003eMATT KINGDON, \u003c\/b\u003e co-founder of ?What If! the global innovation consultancy, was MD at Accenture and author of multiple books on change and innovation including \u003ci\u003eSticky Wisdom\u003c\/i\u003e and \u003ci\u003eThe Science of Serendipity\u003c\/i\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46313925640343,"sku":"9781394374014","price":1263.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781394374014.webp?v=1769305088","url":"https:\/\/atlanticbooks.com\/products\/transform-the-14-behaviors-driving-successful-digital-transformation-in-the-age-of-gen-ai-9781394374014","provider":"Atlantic Books","version":"1.0","type":"link"}