{"product_id":"transforming-customer-brand-relationships-use-emotional-connection-to-build-loyalty-9781398621329","title":"Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty","description":"\u003cp\u003e • Author(s): Christina Garnett\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can you move beyond transactions to create customer relationships that last?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eTransforming Customer-Brand Relationships\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist \u003cb\u003eChristina Garnett\u003c\/b\u003e, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates. \u003cp\u003e\u003c\/p\u003eBy taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to: \u003cbr\u003e- Implement social listening to uncover customer needs and opportunities\u003cbr\u003e- Apply the customer voice to shape authentic brand experiences\u003cbr\u003e- Optimize customer service to foster loyalty and advocacy\u003cbr\u003e- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eTransforming Customer-Brand Relationships\u003c\/i\u003e\u003c\/b\u003e helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e strategy, principles, emotional engagement, customer voice, social listening, loyalty building\u003c\/i\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":46288793829527,"sku":"9781398621329","price":3265.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398621329.webp?v=1769301824","url":"https:\/\/atlanticbooks.com\/products\/transforming-customer-brand-relationships-use-emotional-connection-to-build-loyalty-9781398621329","provider":"Atlantic Books","version":"1.0","type":"link"}